Portable Planet

Corporate synergy hits once again; TiVo and Amazon have paired up together to launch a new download service.

TiVo Inc., the creator of and a leader in television services for digital video recorders (DVRs), together with Amazon.com, Inc. To celebrate the launch of this new service, TiVo and Amazon are offering $15 in free movie and TV show downloads to anyone who signs up for the Amazon Unbox on TiVo service by April 30, 2007.
 
“TiVo is putting more power and choice than ever before in the hands of consumers as the first and only DVR company to offer direct movie downloads to the TV where subscribers can experience them from the comfort of their living room, on the largest screen in their homes, where the experience of watching movies and TV shows is best,” said Tara Maitra, GM and Vice President of Content Services at TiVo. “Simply put, whether it’s content you choose from Amazon.com or from broadcast and cable programming, we put it all on your television, in one place, easy to find, whenever you want them.”

“Customers now have even more flexibility and convenience when it comes to enjoying Amazon Unbox,” said Roy Price, Director of Digital Video, Amazon.com. “In addition to watching their favorite movies and TV shows on their PCs and portable devices, customers can now watch Amazon Unbox videos on their televisions.”

Amazon Unbox on TiVo provides an easy solution for renting or purchasing thousands of movies and thousands of TV shows. For example, consumers can get caught up with the Oscar buzz by renting or purchasing the “must-see” Oscar-winning and nominated films and having them sent directly to their TV via their TiVo. Additionally, TiVo subscribers can easily find award-winning actors’ and directors’ previous movies through Amazon Unbox or through their broadcast programming via TiVo’s exclusive WishList(R) searches.

About Amazon Unbox(TM)

Launched in September 2006, Amazon Unbox is a digital video download service offering thousands of television shows, movies and other video content from more than 30 studio and network partners from Hollywood and around the world.

Unbox customers can purchase television series episodes for $1.99 per episode, purchase most movies for between $9.99 and $14.99, or rent movies starting at $1.99. o Unbox RemoteLoad(TM) technology allows customers to buy from one PC (such as an office computer) and download to another computer (such as a home computer) or a TiVo DVR. o At no additional charge, Unbox automatically includes with downloads to PCs a second file optimized for playback on any Windows Media-compatible portable device. Customers get the added flexibility of taking their video collection on the go using any Windows Media video-compatible portable device, including the popular Creative Zen Vision:M. o For downloads to a PC, Unbox uses progressive download, eliminating the need to wait for the entire video to download before watching. This means the typical cable broadband customer can start watching any Unbox TV show or movie within five minutes of ordering. o Amazon Unbox customers can download episodes of their favorite television shows that aired as recently as last night or favorites from decades past.

Source: Press Release