Samsung Unveils iPhone Competitor

Don't call it an iPhone killer: Samsung announced a new addition to its Ultra portfolio with the introduction of Ultra Smart F700.

Samsung hasunveiled a new multimedia phone that looks mighty impressive at first glance — but don’t call it an iPhone killer. Might it be better than the upcoming AppleiPhone?Certainly…but we just hate any phrase thathas a structure of”i____ killer”.

The announcement from the ’sung follows:

Samsung today announced a new addition to its Ultra portfolio with the introduction of Ultra Smart F700. This revolutionary mobile phone will be showcased at 3GSM World Congress, the largest telecommunications event, next week. The F700 features unrivaled design and brings a superior range of multimedia experiences to consumers.

The Ultra Smart is a part of Samsungs Ultra portfolio which boasts a full touch screen as well as QWERTY key pad. It reflects the recent trend in telecommunications industry of touch screen user interface and, for users who are not yet familiar with a touch-screen-only user interface, it also implements a QWERTY key pad and VibeTonz technology which allows them to feel the buttons accompanied by responsive vibrations. A Drag and drop method of touch screen was adopted for easier menu navigation along with music play list control for an expanded multimedia experience. Volume, play lists, brightness of screens as well as other menu control can be controlled utilizing the touch screen.

As speed is becoming crucial for data communications, Samsung has included the latest trends in mobile to the Ultra Smart F700. The Ultra Smart reflects the latest speed of 7.2 Mbps under the High Speed Downlink Packet Access (HSDPA) network. Once the 7.2 Mbps HSDPA network completely deployed, F700 users can download an mp3 song (about 4MB each) in 4.4 seconds. A full HTML browser along with the QWERTY key pad enables easy access to the internet for e-mail and data services.

Using the new F700, business and creative professionals are able to view content on a stunning 2.78″ color display. The device features first class entertainment with a top-of-the-line 5 mega-pixel camera with auto focus and Bluetooth. With 7.2 Mbps HSDPA, it makes it easier to watch videos, listen to songs, share high-quality photos, or catch up on email on the move.

The introduction of our Ultra Smart F700 reflects the needs of todays consumers by including features such as touch screen, enhanced connectivity to mobile internet, and access to an array of multimedia content, said Geesung Choi, President of Samsungs Telecommunications Network Business. The Ultra Smart F700 is a good example of how mobile phone will evolve in the future. Samsung will focus on bringing products that reflect and pursue our position as a premium leader.”


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